Category: Review

As a founder, I always thought the business ran on my relationships. Now it runs on a system that the whole team can use. I can step back. Revenue hasn’t dropped. It has grown. That is what I paid for.

Entering the Gulf market, we thought we had a good pitch. What we had was a good pitch — for London. The cultural intelligence work we did was not sensitivity training. It was competitive advantage.

We had tried three other training providers. Every time, the team was energised for a few weeks and then reverted. This was different. Twelve months later, the commercial thinking is still there — and so are the results.